UI/UX + Web Design + Art Direction (Simpleview CMS)
Destination Marketing Website Designs
At Simpleview, I specialized in designing tourism websites built on their proprietary CMS. As a Senior/Lead Designer, I was responsible for the end-to-end UI/UX design process – from destination research and wireframing to style guides and high-fidelity prototypes (desktop/mobile). Working within client branding and CMS module constraints, I collaborated closely with clients, creative directors, and developers to create engaging, industry-specific web experiences. A key part of my role involved partnering with lead developers to align design processes with best practices for CMS implementation.
Example Projects:
huntsville.org • arlington.org • cannonbeach.org
Figma prototype walkthrough of the Visit Huntsville website design. Lead Designer: John Duncan, Art Director: Andrea Martinez, Granicus | Simpleview 2025.
Award Winning Work
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Internet Advertising Competition, Outstanding Website
Communicator Award, Award of Excellence
AVA Digital Award, GOLD
Hermes Creative Award, PLATINUM
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HSMAI Adrian Awards, GOLD
Communicator Award, Award of Excellence
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HSMAI Adrian Awards, GOLD
Hermes Creative Award, GOLD
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HSMAI Adrian Awards, GOLD
PRoof Awards, GOLD
AVA Digital Award, GOLD
Marcom Awards, GOLD
Michigan Society of Association Executives, GOLD
Web Award, Best Travel Website
Interactive Media Award, Outstanding Achievement
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Hermes Creative Award, Honorable Mention
Communicator Award, Award of Distinction
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Interactive Media Award, Best in Class
