UI/UX + Web Design + Art Direction (Simpleview CMS)

Destination Marketing Website Designs

At Simpleview, I specialized in designing tourism websites built on their proprietary CMS. As a Senior/Lead Designer, I was responsible for the end-to-end UI/UX design process – from destination research and wireframing to style guides and high-fidelity prototypes (desktop/mobile). Working within client branding and CMS module constraints, I collaborated closely with clients, creative directors, and developers to create engaging, industry-specific web experiences. A key part of my role involved partnering with lead developers to align design processes with best practices for CMS implementation.

Example Projects:
huntsville.org • arlington.org • cannonbeach.org