UI/UX + Web Design
Simpleview Website Design
Partnering with Simpleview’s marketing team, I redesigned the company website to address key challenges: a dated UI, complex content management, and a global navigation struggling with company growth. The goal was to deliver a modern interface with simplified, maintainable content sections and an intuitive navigation structure. The project spanned 2022, launching in 2023.
User interviews were conducted with clients representing various persona profiles along with internal stakeholders.
Adobe Xd used for prototyping.
